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农夫山蒸蒸汤蒸饭势如破竹
发布日期:2010/10/14 发布者:nfsz 共阅3104次 文章字体:

国际金融危机导致全国经济不景气,人们的消费力度逐步下降,这种低迷的消费趋势率先表现在了人们日常的消费上。例如商场里面价格比较昂贵的品牌服装、消费较为奢侈的酒店等,营业额都大不如往昔。然而,在危机之下,仍然有部分餐饮店呈现出了生意红火的局势。例如市面上备受食客们追捧的“农夫山蒸”,就是主打“蒸”文化的特色饮食,据说其菜品可是色、香、味、营养俱全,每天都有无数食客慕名前去品尝。
餐饮行业被称为永远的黄金产业,而快餐连锁业则是餐饮行业中的朝阳行业,每年以两位数的发展速度在增长,持续深受投资者青睐。尽管受金融危机影响部分酒店类的餐饮集团已呈现出不景气的姿态,但是对于快速消费的快餐业来说却不受影响。就拿“农夫山蒸”为例,笔者在亲自走访之后发现:其能快速在餐饮市场立足的根本,除了菜品色、香、味、营养俱全外,还少不了价格便宜这个因素。这一餐饮市场的新亮点在引起食客普遍关注的同时,笔者也对其为何能在竞争激烈的餐饮市场立足发展感到好奇。  
经济危机当下,人人都恨不得捂紧口袋一分钱掰两瓣花呢,就连笔者身边那些平时大手大脚惯了的白领、金领们都学会了在消费前“精打细算”一番。既然衣食住行是日常所需,如何能花最少的钱购买性价比最高的物品早就成为大家热衷讨论的话题,而“农夫山蒸”恰到好处的出现,刚好在此时迎合了这类人的需求!既有美味饭菜,又能得到营养补充,更何况价格还很实惠,这不正好解决了“食”的问题吗?一位平时酷爱美食的外企白领告诉笔者,自从她们写字楼附近开了一家“农夫山蒸”之后,每天他们部门员工的午餐都是在那里解决,并且菜品一天一个花样,基本上不会重复。 “农夫山蒸”总部的负责人告诉笔者,“农夫山蒸”是极富有中国特色的文化饮食,其菜品具有不焦火,火候易控,杀菌彻底,保存方便,复蒸如新,食用方便等优点。蒸菜味美香醇,营养超群,特别是慢火细熬的肉骨香味,往往一条街都可以闻到,独特风味,令人心动,让人闻香下马,驻足回味。
除此之外,“农夫山蒸”还非常符合健康要求,它主张“药食同源,营养合理”。著名食品专家中国农大教授李里特曾经说过,早在二千多年前春秋战国时期,国人对食物结构就提出了“五谷为养,五果为助,五畜为益,五菜为充”之说,其科学意义不得不令人叹服。 专家表示,受经济危机影响,人们的消费观,尤其是城市里以“小资”自居的白领、金领们的消费观都得到了一定的转变。随着营养、健康、美味的“农夫山蒸”在全国各地的走俏,必将引发新一轮的中华美食消费新潮!而”农夫山蒸”农夫山蒸原盅蒸汤蒸饭系列餐饮业的新生力军必然势不可挡!The international financial crisis led to the national economic downturn, people's consumption intensity gradually decreased, this gloomy consumer trends in the first performance of the daily consumption of people. Such as shopping malls in which prices are more expensive brand clothing, consumption of luxury hotels, the more turnover are great as ever. However, in the crisis, some restaurants are still showing a good business situation. For example, diners are much sought after market, "said the peasant mountain steam" is the main "steam" cultural characteristics of food, dishes, but said its color, smell, taste, nutrition and taste, every day attracted many patrons to go tasting.
Food and beverage industry forever known as the gold industry, and fast food chain industry is a sunrise industry in the catering industry, the development of annual double-digit rate of growth, sustained by the investor ages. Despite the financial crisis some of the hotel restaurant group class attitude shown a downturn, but for the rapid consumption of fast food industry, was not affected. Take "Farmer Mountain steam" for example, the author visited in person after that: the market quickly based on the fundamental in the restaurant, in addition to dishes color, smell, taste, nutrition and taste, but also ultimately cheaper this factor. Highlights of the new food and beverage market patrons in the cause of common concern to the same time, its also why I can in the highly competitive restaurant market based on the development of curious.
Current economic crisis, everyone can not wait 捂紧 breaking two tweed pocket a penny, even those I usually fist around the white-collar workers, Jinling they have learned in the consumer front, "careful planning" something. Since the basic necessities of daily needs, how to spend the least money to buy the most cost effective items already become a topic of lively discussion, and "steaming mountain farmer," just right there, just in time to meet the needs of such people! Both delicious food, nutritional supplements can be, not to mention very affordable price, this does not solve the problems of "food" problem? A passion for food foreign white-collar workers usually told the author, since they opened a nearby office building, "the farmer mountain steam" after lunch every day are their department, where employees address and dishes one day a pattern, basically not be repeated. "Hill farmers steam" headquarters official told the author, "the farmer Mountain steam" is the very culture with Chinese characteristics, diet, do not focus their dishes with fire, heat and easy control, sterilization and complete, save the easy steaming as new, convenience food and so on. Delicious steamed alcohol, nutrition, superior, especially the meaty bones boil over low heat fine fragrance, a street can often smell, unique flavors, exciting, people smells dismount, stop and finish.
In addition, "the farmer mountain steam" is also very consistent with health requirements, which stands for "Medicinal and Edible, nutrition and reasonable." Well-known food expert, Professor Li Lite China Agricultural University has said, as early as two thousand years ago in the Spring and Autumn Period, people on the food structure on the proposed "grain for the support, the five fruits in order to assist, five animals for the benefit, the five dishes for the charge ", which had its scientific significance of stunning. Experts said the economic crisis, people's consumption concept, especially in the city to "petty bourgeoisie" white-collar itself, Jinling their consumer attitudes have been some changes. Along with nutrition, health, delicious, "the farmer Mountain steam" popular across the country, will trigger a new round of Chinese food consumption of fashion! The "farmer mountain steam" mountain farmer original cup steamed steamed steamed rice soup series of new food and beverage industry must unstoppable force!

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